eBay sellers should be happy to know that they no longer have to worry about changing all of their listing templates! During eBay Live!, it was announced that the description area would be limited to 710 pixels, which caused a lot of concern from sellers. However, eBay has since decided to stay with the existing "flex" design, allowing the description area to be more than 710 pixels.
With Laurel's announcement also came two recommended best practices:
1. Smaller resolutions should be considered in template designs since approximately 10-15% of eBay users are still running at 800x600 screen resolution.
2. Specific pixel width and height should be used instead of just setting them to 100%. This will avoid unexpected white spaces and scrollbars in descriptions.
We're excited that eBay is listening and willing to admit when something just isn't going to work. We're also very excited about the new View Item page design, which we believe should help create a better buying experience and increase conversions for sellers. If you haven't seen the new View Item page, check it out at http://pages.ebay.com/newitempage.
Original Announcement
http://developer.ebay.com/community/blog/article/?category=Blog.Developer&name=http%3a%2f%2febaydeveloper.typepad.com%2fdev%2f2008%2f08%2fwe-heard-your-f.html
The new view item page is excellent and much needed. However, I would be curious to know if this page has been indeed been beta tested to see if it has indded increased conversions in any sort of way relating to bids, final value prices and so forth. Is there an advantage to the seller with this new page? We shall soon see!
Posted by: Ebay Business | August 08, 2008 at 12:12 AM