Social bookmarking is a way for Internet users to store, view, and share their favorite websites with others. The best known site is http://del.icio.us/ (owned by Yahoo!). Delicious can also be considered a “link blog”—someone just posting websites they think are cool or interesting.
Del.icio.us can be a great resource to help you determine what keywords people associate with your site. You can look up the del.icio.us history for your website to see how many people have tagged it on their del.icio.us page.
- Go to http://del.icio.us/url.
- Type in the URL of your website.
You’ll not only see the number of people who saved your website to their del.icio.us page, but also what keywords they used to tag, or categorize, your site.
These results, located in the “common tags” box in the upper right-hand corner, could help determine some good keywords for search engine optimization because it reveals what sort of words people associate with your website or business. The larger and darker the word, the more times that word is used as a tag to identify how they categorize your website.
My thanks to Michael Pranikoff (http://del.icio.us/michaelpranikoff) for this information from his PR seminar “PR in a Web 2.0 World.”
Jenny
