Infopia Integrates With Buysafe

On average, only 2% of people shopping on websites today purchase something. This means the other 98% walk away. Price, selection, and ease of using your website can make a huge difference. But many disregard the fourth part of this equation: BUYER CONFIDENCE. If you don't have it, your sales will suffer.

Infopia has integrated with buySAFE to go beyond the norm in addressing buyer trust. This assures both the safety of the purchase and your performance as an eTailer.

Look at some average results below that other eTailers are getting by using buySAFE on their websites.

:: 7.3% improvement in conversions
:: 7.4% increase in transaction size
:: 4.3% increase in repeat buyers

You can improve buyer confidence through Infopia and buySAFE in two different ways. This includes either displaying a buySAFE Bonded or a buySAFE Certified seal in product offers and listings. The bonded seal option is funded by you—for roughly 1% per transaction. This is the best option for increasing conversions, transaction size, and repeat buying. The certified seal option is funded by buyers at 2-5% per transaction. This option has the benefit of also paying you back a revenue bonus—on a monthly basis—for all transactions where it is used. You can experiment with both of these options from buySAFE to optimize results for your business.

Comments

[Steve Woda]

Here is a brief announcement of the Infopia/buySAFE webinar on how to "Build Buyer Trust to Drive Holiday Revenue". I hope you can spare a bit of your time to join us for the webinar. It should be great.

http://blog.swoda.com/blog/2007/10/build-buyer-tru.html