Who doesn’t like free stuff? I know I do. As of this writing, I’ve been playing with some free internet marketing tools. How long they remain free? Who knows. There are some really cool analytics tools that you can use on your website right now to increase performance. Here's a short list:
- Google Analytics- Every website should have an analytics tool. There are many analytics reporting suites out there, but Google’s is free. Track your visits, your conversions, your visitor behavior, etc.
- Google Optimizer- In your AdWords account, Google has always made it possible to split test your ad copy. With the optimizer tool, you can now split test different sections of your landing page. Test headlines, images, copy, etc. A great way to increase the conversion rate of a page. AdWords isn't free, but Google Optimizer, working with AdWords, is free.
- CrazyEgg.com- A click map/heat map reporting tool. This tool tracks the clicks on a certain page and generates a heat map, showing which areas of your page get the most attention. Combine this with the Google Optimizer and you’ll know what areas to run for split testing.
- RobotRelay.com- This tool actually records the movement of a mouse for each unique visitor. This is similar to CrazyEgg, except you can watch where the mouse goes as they view the page. This can give you insight into the natural flow of your design, and see what aspects on the page lead or flow into each other.
You don’t have to spend a lot of money for good reporting. These tools can help you increase the performance of your website on a shoestring budget.
Jason
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