Has your Google-referred website traffic dropped in the last month? It may because of recent changes to the required information for the Google Base file feeds. If you haven't filled in the required fields, then your products aren't being fed to Google. Products supplied to Google Base (aka Froogle) show in the shopping portion at the top of the page of your Google search results. If your products aren't being fed to Google, then they aren't going to show in that highly prominent space.
Infopia supplies Google Base with product feeds for all active storefront items for all merchants using our Marketplace Manager software. Infopia's Google Base feeds are compliant with the new guidelines mandated by Google at https://www.google.com/base/products.html. This means that new attributes values are required fields in order for the products to be inserted on your Google Base file feeds. We are automatically generating four of the five fields on your behalf, but this is just a reminder to Infopia merchants to get values entered for your products' Brands (a field whose values we cannot generate automatically). Do this by creating a Custom Field called "Brand" or "Google Brand" (either field name works) and enter the brand for the product. Any product that does not include a brand will not be included on the Google Base file we generate and send to Google automatically.
Google Base files are currently free, so take advantage of the offering and Infopia's automated feed service by filling in the required information.